Having your own website is an invaluable way to market yourself. It’s the 21st century equivalent of a business card. It’s sort of like having a cool Facebook profile, only more professional and you have ultimate control over it. Regardless of the appeal of a large platform like Facebook, you have to accept that someone else will always be in control. At any time they can suspend your account for violating some arcane rule, and there’s little you can do about it. The only reason that will happen with your own website is your failure to pay the hosting fee.
I created this website after reading The Education of Millionaires, a book that I recommend to everyone. Ellsberg suggested registered a domain with your own name and I took him up on his advice. Eighteen months later here we are. But what if you don’t want to write blog posts, does it still make sense to create a website?
Absolutely. Even if you don’t plan to publish content a website can still be your calling card. You can use it to host your resume. If you do freelance work it can be a place for clients to leave reviews. You can use it as a portal to all of your social profiles. If you know nothing about web design it will force you to learn a thing or two. Finally, it will give you control over your image. If you don’t have a website, when someone types your name into Google you’re at the mercy of whatever comes up. Having a website gives you control over your own brand name which is important now, and will be even more important in the future.
Creating a Website from Scratch
Even if you don’t want the hassle of creating a website right now, you should definitely consider doing the bare minimum and registering your domain name. Sites like GoDaddy will let you register a domain name for about $15 per year.
If you’ve done that and you’re feeling adventurous, you can begin the process of creating your own site. There are loads of guides to get you started. Or you can easily go to Upwork and contract the work out. However, I believe that you should give serious thought to designing your own website. It will give you total control over the appearance and you’ll end up learning why things look the way they do. For people just starting out I’ve written the post: 4 Web Design Tips for Beginners. That’s just the tip of the iceberg though, and there’s a nearly unlimited amount of useful information out there on the internet.